Customers and products

Products and patterns of production and consumption that are essential for the sustainable development of society, as well as and lifestyles that value harmony with nature and its resources.

2030 Goal

KSDGs 2030

10 benchmarking cases of circular economy in partnership with customers.

Number of circular economy cases in partnership with customers
1Minimum 10

In the Bag business, we launched the hydrodispersible cement packaging bags created in partnership with Votorantim Cimentos, which is made of 100% dispersible paper, which means that it can be integrated into the process as the concrete is prepared, thus reducing the amount of waste that goes in the landfill.

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Management of materials

Evolution of results in use of materials

In 2020, there were reductions in:

– 14% in the consumption of materials from non-renewable sources;
– 24% consumption of quicklime;

– 10% less consumption of pure lime;
– 65%% less consumption of sodium sulfate.

An increase of 26% in the purchase of pulp over the previous year, an important result in the pre-consumption of paper waste. With the acquisition of the Paulínia and Franco da Rocha units, the number of purchased chips will increase considerably.

We maintained above 98% the use of materials from renewable sources.

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Evolution of the results in the use of recycled materials and recovered products

Of the main raw materials used in the company’s production process, wood accounts for 96%. 100% of our final product (paper and pulp) has FSC® (FSC-C022516) – Forest Stewardship Council® and Cerflor (PEFC recognized) certificates. This means that the raw material used in our processes goes through a rigorous verification of compliance with the forest management certification standards and chain of custody, in order to ensure the reliability of our supply chain. The company has two recycled paper production units, one in Piracicaba (SP) and another in Goiana (PE), which together have the largest processing capacity in the country, making the company the largest recycler in Brazil.

In 2020, 314.45 thousand tons of recycled paper were recycled in the two plants. The recycled fiber represents 31% of the total weight of the products that use this material as raw material, in addition to trimmings from other plants, the company has a partnership with cooperatives of collectors who supply this material. Klabin is FSC® Chain of Custody certified in the above mentioned recycled paper mills, the public certificates (in Portuguese) follow as proof.

100% of our products use wood or paper fiber as raw material, in 2020, 13.8 million tons of these materials were used in the production process of the company’s final products.

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Materials used, broken down by weight and volume (thousand tons)

RenewableWood for processing 13,505.73 12,355.58 12,076.48 12.400.00
Chips purchased on the market (recycled) 314.45 335.06 217 116
Purchased pulp (cellulose and CTMP) 33.26 26.41 14 32
Total 13,853.44 12,717.05 12,307.48 12,548.00
Non-renewableSulfuric acid 42.09     42 36.33 32.91
Caustic soda  60.30 66.68 64.77 66.19
Sodium sulfate    10.7930.97 19.35 14.05
Aluminum sulfate     52.20       51.59 43.10 48.54
Lime 27.94   36.96 93.61 36.18
Kaolin     21.70   22.62 18.76 20.57
Total215.02    250.80 275.92 218.44

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Product life cycle and recovery

Life Cycle Assessments

Over the past few years, Klabin expanded its portfolio of products assessed through the Life Cycle Analysis (LCA) methodology.

LCA helps the Company (i) assertively identify the initiatives/projects/technologies required to reduce the environmental impact along the production chain, and (ii) identify the product efficiency and impact reduction achieved by developing products composed of pure and recycled fibers. Aspect (ii) is particularly covered by the R&D and Product Development areas, while aspect (i) is handled by Sustainability and Environment. Risk mitigation analyses are applied to the supply of both pure fiber and recycled fiber. It is worth noting that 70% of the pure fiber consumed by the company comes from Klabin’s own planted forests and from forests managed by Klabin, which significantly reduces the risk of shortage in supply. The company’s strategic planning includes the expansion of its own forest production to keep up with the increased demand for wood as a result of the expansion of packaging paper and pulp production plants. In addition, the company uses a comprehensive internal management system to ensure the supply of wood (pure fiber) and paper trimmings (recycled fiber) based on market trading forecasts. This system plans the demand for wood and recycled paper in the short and medium term by cross-checking it with supply.

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Percentage of recycled fiber used

Total weight of wood fiberton 3,179,573.88 3,125,067.42 3,000,792.96
Weight of recycled wood fiberton 262,722.03 267,633.71 264,334.54
% of recycled fiber%8%9%9%
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Percentage of renewable raw materials consumed

Total weight of raw materials thousand tons 14,068.46  12,967.85 12,583.40 12,766.44
Weight of renewable raw materialsthousand tons 13,853.44  12,717.05 12,307.48 12,548.00
% of renewable raw materials%98%98%98%98%
% of renewable and recyclable raw materials%98%98%98%98%
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Revenue from products that are reusable, recyclable or biodegradable (BRL)

Revenue from reusable, recyclable and biodegradable products 11,949,000,000.00
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Reducing the environmental impact of packaging throughout its life cycle

Klabin is expanding studies to analyze the life cycle of its products. By 2020, Klabin had already completed the LCA (complete and simplified) on 64% of its products. For 2021, two new studies are underway and will further improve our results. These studies comprise multidisciplinary teams that evaluate LCA results and develop an action plan to enhance performance in the following analyses. This is exactly what happened with the products of the Monte Alegre unit. Between 2006 and 2018, Monte Alegre’s kraftliner reduced water consumption by 3% and the global warming potential by 72%, measured in kgCO2eq/ton of product.

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Collection of recovered product and packaging data
The data concerns the ratio between the chips purchased in the market, that is, recycled paper which returns to the production process, and the gross production of corrugated paper in the Company’s converting units. The volume of chips refers to the entries of this material in the Company, in addition to the purchase in the market. We also take into account transfers of this material between the units.

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Percentage of recovered products and packaging for each product category

Percentage of recovered products and packaging31%34%22%
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Total aluminum purchased

The Company does not purchase aluminum for its processes.

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We had no recall operation in 2020. That means that no Klabin product presente safety risks or non compliance with current regulations.

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Management of the Customers and Products topic

Klabin’s customers are one of the stakeholder groups that have driven and challenged the Company the most towards the low-carbon economy. This is reinforced by Klabin’s Stakeholder Engagement Policy, which sets out that the Company must strive to meet the needs of its customers and their growing demand for gains in product innovation and sustainability. The Customers and Products topic is increasingly tied to innovation and sustainability and considered one of Klabin’s Sustainable Development Goals (KSDGs).

In 2020, we noticed in all business divisions a major acceleration of projects and demands for new developments that can reduce water, energy and chemical consumption, greenhouse gas emissions and land use for planting; in addition to an ongoing search for new alternatives for petroleum by-products.

As an example of outstanding innovations in 2020, for the Bag business, we developed hydrodispersible cement packaging bags in partnership with Votorantim Cimentos, which is 100% composed of dispersible paper, which means that it can be integrated into the process as the concrete is prepared, thus reducing the amount of waste that goes in the landfill. For the Paper business, we have the Eukaliner, a kraftliner paper made exclusively of eucalyptus fiber, which requires a smaller planted area to produce the same amount of paper compared to regular papers from different regions of the world. In addition, it makes the corrugated board packaging more structured and resistant.

Klabin also conducts annual satisfaction or perception surveys specific to each of its business divisions to identify strengths and opportunities for improving its products, processes, and performance. The surveys take into account quality, safety, training, technical support, and sustainability indicators (including life cycle analysis). One highlight is the annual Pulp survey, answered by customers who account for approximately 80% of the volume sold and evaluate Klabin with an excellent score (4.4 out of 5 points). Learn more

The company also gathers customer feedback, new ideas, and insights at various times including business and technical visits or during specific consultations. As an example, the meetings held by the Packaging School aim to analyze the shortcomings and strengths in the customer’s production chain, by joining efforts to plan several solutions such as cash handling and technical assistance training, development of new processes and products, etc.

In 2021, 17% of the executive directors currently have a variable compensation tied to Customers and products performance. Apart from them, 225 leaders (from consultants to managers, which represent 33% of them) also managed to develop variable compensation tied to the company’s specific target.

100% of our packaging materials do not contain levels of hazardous materials that would be unsafe for the environment and human health.
Klabin is the first Brazilian company in the pulp and paper industry to earn the Belgian OK Compost certification for its cement sacks, which ensures that the paper bag decomposes completely in up to 12 weeks without risk of environmental contamination. Further that, our bags are printed with water-based ink and structured with ecological glue that does not contaminate the soil, resulting in a product that is highly biodegradable and reincorporated into the ecosystem in just a few months.

In addition, It is worthy to mention that Klabin’s food packaging are certified by ISEGA, AIB, and FSSC 22000, some of the most advanced standards used to ensure the origin of paper for food packaging. These certifications clearly specify the prerequisites for the production of packaging that guarantees the health of the final consumer. They determines patterns such as the cleaning and organization of the production area, as well as water, air and pest controls necessary for that kind of production.