Klabin's culture

In 2024, Klabin updated its organizational culture. This move included consolidating its Mission and Vision and revamping the Klabin Attitude, together with its accompanying Values and Competencies, reflecting the Company’s present circumstances and linking its culture to the behaviors and principles that underpin its operations.  

This initiative is essential to clarify the Company’s common goal, ensuring team cohesion to achieve objectives and align employees on what is expected of them. The Klabin Attitude is part of the Performance Evaluation process, which is applied to certain Klabin employees annually. Find out more in the Professional Management and Engagement section. 

Klabin’s Vision | What we want and how we see ourselves in the future  

“To offer sustainable solutions capable of meeting society’s changing needs, through forest-based products that are multipurpose, renewable, recyclable and biodegradable.” 

Klabin’s Mission | Why we exist 

“To generate value for shareholders, employees and society through the responsible and efficient use of our forestry and industrial assets, promoting sustainable development.” 

Klabin is defined by four Values and four Competencies that unite its culture and business strategy.  

Values | What shapes our identity 

Environment, Respect, Safety and Solidity 

Competencies | What makes our strategy work 

Efficiency, Adaptability, Teamwork and Proactiveness 

Evolution of managers’ perceptions of the Klabin Culture  

In 2024, to launch Klabin’s new Attitude, the Company created focus groups featuring representatives of its different businesses. Leaders were consulted on the values and behaviors they consider necessary to implement the strategy and took a specific survey that gauged their own strategic alignment. This survey, which involved 160 managers, showed a high degree of convergence in the perceptions of managers and directors, including aspects related to culture. 

Employees’ perceptions of the Klabin Attitude 

In 2024, as part of Klabin’s climate survey, favorability toward the Klabin Attitude competencies was measured, and the overall result was 76%. To find out more about the climate survey, see the Professional Management and Engagement section.