Klabin's culture

In 2024, Klabin updated its organizational culture. This move included consolidating its Mission and Vision and revamping the Klabin Attitude, together with its accompanying Values and Competencies, reflecting the Company’s present circumstances and linking its culture to the behaviors and principles that underpin its operations.  

This initiative is essential to clarify the Company’s common goal, ensuring team cohesion to achieve objectives and align employees on what is expected of them. The Klabin Attitude is part of the Performance Evaluation process, which is applied to certain Klabin employees annually. Find out more in the Professional Management and Engagement section. 

Klabin’s Vision | What we want and how we see ourselves in the future  

“To offer sustainable solutions capable of meeting society’s changing needs, through forest-based products that are multipurpose, renewable, recyclable and biodegradable.” 

Klabin’s Mission | Why we exist 

“To generate value for shareholders, employees and society through the responsible and efficient use of our forestry and industrial assets, promoting sustainable development.” 

Klabin is defined by four Values and four Competencies that unite its culture and business strategy.  

Values | What shapes our identity 

Environment, Respect, Safety and Solidity 

Competencies | What makes our strategy work 

Efficiency, Adaptability, Teamwork and Proactiveness 

Evolution of managers’ perceptions of the Klabin Culture  

In 2024, to launch Klabin’s new Attitude, the Company created focus groups featuring representatives of its different businesses. Leaders were consulted on the values and behaviors they consider necessary to implement the strategy and took a specific survey that gauged their own strategic alignment. This survey, which involved 160 managers, showed a high degree of convergence in the perceptions of managers and directors, including aspects related to culture. 

Professional engagement (climate survey)

The Klabin climate survey is conducted every two years by the external consultancy Korn Ferry. The table above shows the results of the latest available climate survey, conducted in 2022, with an update scheduled for 2024.

In 2022, the Company achieved 86% participation and 81% overall favorability, a percentage that demonstrates the positive perception of the organizational climate and places Klabin among the top 25% of companies with the best results among the 150 companies that participated in the survey with the consultancy Korn Ferry.

Some of the topics covered by the survey include:

Additionally, in 2023, an internal Pulse survey was conducted, which was 100% online and confidential. The objective was to identify the cultural progress of the year's priority drivers: efficiency, collaboration, good conversations, and agility, with two questions about meritocracy. More than 6,400 employees participated, with a sample representation of 40% of the public, from all businesses and with demographic cut-outs for the positions. Overall favorability was 72%. The favorability of the cultural drivers was 71%, with 73% for efficiency, 72% for collaboration and good conversations, and 66% for agility.

In 2024, the biannual climate survey, conducted by an external consultancy, will take place as part of measuring the evolution of cultural practices and Klabin's commitment to caring for the employee journey. The launch of new competencies that drive the culture, which continues to evolve with a focus on supporting Klabin's business strategy for its current and future challenges, is also planned.

To take stock of actions and plan the route for the future, the Manager's Convention and the Coordinators and Specialists Convention were held online in November and December. The theme of both events was "Efficiency that Strengthens," and the highlights were security, culture, budget, cybersecurity, Smart project, business vision, and strategic roadmap. Efficiency was the buzzword in all of Klabin's businesses and areas.

Employees’ perceptions of the Klabin Attitude 

In 2024, as part of Klabin’s climate survey, favorability toward the Klabin Attitude competencies was measured, and the overall result was 76%. To find out more about the climate survey, see the Professional Management and Engagement section.